A complete set of marketing built around your brand: 30 social templates, 4 market reports, buyer and seller guides, and a listing presentation. Yours, not the recycled stuff every other agent is posting.
I've been a licensed Florida REALTOR® for 13 years. I own a title company here in Southwest Florida, I'm a partner in a company building affordable Florida homes, and I started The Closing Class to mentor agents who take this seriously. So I'm not a designer guessing at what agents need. I'm an agent who got tired of watching everyone's marketing look exactly the same.
TrueWay Local is what I put together for agents who want their marketing to look as good as the work they do, without agency pricing and contracts.
Talent isn't the issue. Time and the right tools are.
Maybe it's a template pack a lot of agents are using. Maybe it's your broker's standard materials, or something you pieced together in Canva. Either way, none of it really says you.
Between showings, paperwork, and chasing leads, nobody wants to spend Saturday night fighting with Canva. So your marketing ends up being whatever you can throw together in ten minutes. And it shows.
No system, no calendar, just the occasional post when you remember. When buyers and sellers look you up, those gaps make you read as new or part-time. You're neither.
Just listed, just sold, market updates, neighborhood spotlights, meet-your-agent, testimonials. Your colors, your headshot, your voice.
Monthly market report PDFs for your neighborhoods. Real numbers, your branding. Great as lead magnets or follow-up touches.
Branded buyer's and seller's guide PDFs that make you look like the expert before you even sit down.
A seller pitch deck with your branding, your story, your numbers. Walk into listing appointments looking the part.
There are plenty of template services out there. They hand every agent the same files. This isn't that.
Your colors, your fonts, your headshot, your logo. You're not buying into a shared template library. You're getting your own, and it's yours to keep.
Florida scripts, flood-zone disclosures, hurricane-window talking points, snowbird buyer angles. The stuff national template services have no idea about.
Everything's custom-designed and delivered as editable Canva files. Use them, change them, reuse them for as long as you want. No subscription.
These are sample pieces, built for a fictional Tampa Bay agent so you can see the quality. Yours come in your colors, your headshot, and your brand, with the same polish.
Social media templates
Reports & presentations
Want the full picture? Open the one-page preview of everything you get →
One closing pays for this ten to twenty times over.
This is the current price. It goes to $797 down the road.
My promise: if the kit isn't right, we fix it — a round of revisions is built in, and I'll keep refining until it actually feels like you. You're working with a Florida agent who owns a title company and has his name on three other businesses here. I'm not going anywhere, and I won't leave you with something you won't use.
Want to chat first? Get in touch →
Totally optional, and only when you want it. Start with the kit. We can talk about the rest once it's in your hands.
Your kit makes you look established. Coaching helps you become it. Every kit comes with a free 1-on-1 strategy call once it's delivered. And when you're ready to go further, my 90-day program through The Closing Class digs into lead gen, conversion, and systems. It's $2,997 for 90 days, and your $497 kit applies as credit if you start within 30 days.
Once your kit's done, I can build you a custom website on the same brand. Your colors, your story, your listings, set up to turn visitors into leads. A real home base for your business. $797, one time.
Keep your brand active without doing the work. Every month you get new templates, fresh market reports, and ongoing support. $97/month, cancel whenever.
One kit, 48 hours, and marketing that finally looks like you.
Get the Kit — $497 →